Monday, 25 June 2012

Chelsea FC and Delta Air Lines in major sponsorship deal

Delta Air Lines and Chelsea FC strike sponsorship deal.
Delta Air Lines and Chelsea FC strike
 a major sponsorship deal.
Chelsea FC and Delta Air Lines have joined forces in a UK footballing-first sponsorship deal which brings together two major international brands.

Chelsea FC are the football champions of Europe. Delta is a major global airline with a raft of sponsorship ties to top sports teams in the United States.

The deal will see Delta exclusively designated as the "Official Airline Partner of Chelsea FC", with numerous benefits including LED exposure at each home game, and exposure on the Chelsea FC web site.

The Delta logo will also be included on media backboards for interviews conducted at Chelsea's stadium around Premier League home matches.

Additionally, Delta will benefit from entitlement space at Stamford Bridge's Millennium Hotel. This will enable the airline to entertain guests at Chelsea's home in a Delta-branded environment.

Delta is synonymous with sport in the United States where the airline is the official airline sponsor of leading US sports teams, including baseball's New York Yankees, hockey's Los Angeles Kings and American football's Minnesota Vikings.

This summer, Delta will welcome the Chelsea FC team as they tour the United States.  In July, they will play the French team, Paris Saint-Germain, at the new Yankee Stadium, which is also sponsored by Delta.

Perry Cantarutti, Delta's senior vice-president for Europe, the Middle East and Africa, said, "We're delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta's worldwide network.

"Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in the UK and around the world while a tie-in with Delta will help build Chelsea's brand in the U.S."

This year's winner of the Champions League and The FA Cup, Chelsea FC is one of the best-supported clubs worldwide and allows Delta to reach an international audience of more than one billion.

Chelsea FC Chief Executive Ron Gourlay said, "It is a fantastic opportunity for Chelsea Football Club to partner ourselves with Delta Air Lines, an industry leader in aviation.

"Their passion for innovation and first-class service around the world make them a perfect match for us and we look forward to working together as we continue to develop the Chelsea name across the globe."

To celebrate the Delta-Chelsea FC partnership and help kick off the team's U.S. tour, customers can visit Delta's Facebook page to vote for a U.S. city to host a fare promotion from the United States to London this summer.

Delta Air Lines serves more than 160 million customers each year. During the past year, Delta was named domestic "Airline of the Year" by the readers of Travel Weekly magazine, was named the "Top Tech-Friendly U.S. Airline" by PCWorld magazine for its innovation in technology and won the Business Travel News Annual Airline Survey.

With an industry-leading global network, Delta and the Delta Connection carriers offer service to nearly 350 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft.

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