Thursday, 21 June 2012

Jessica Ennis thrilled by British Airways London Olympics 2012 giant artwork


Jessica Ennis
Jessica Ennis, image courtesy of the BBC.
An artwork on grass larger than 15 tennis courts and featuring world champion athlete and Team GB Olympic gold medal hope Jessica Ennis is set to greet visitors flying into London's Heathrow Airport.

The British World Champion heptathlete said she was "thrilled" by the painting which is located in Thornbury Playing Fields in Hounslow, about three miles from Heathrow.

Over 600 litres of red, white and blue weatherproof paint was used, taking two days for painters to complete, and the image will be displayed for five weeks until July 17, 2012.

Alongside the image of Jessica Ennis are the words "Welcome to our turf", a reminder to Olympic athletes from overseas that only one country has home advantage. The Twitter hashtag #HomeAdvantage also accompanies the athlete's portrait to generate buzz and capture excitement.
British Airways
British Airways - Flying Britain Home.

The artwork, created by British Airways to welcome home Team GB and ParalympicsGB supporters, measures 53 by 75 meters - space enough to park the equivalent of 193 London buses!

British Airways estimates that it will fly 50,000 ex-pats back to the UK this summer. The airline has also launched a 'Flying Britain Home' campaign offering a quarter of a million pounds worth of flights to Brits that live abroad to fly back for the Games.

A further 50 flights to London are available to Team GB and ParalympicsGB athletes to bring home their friends and family for an extra boost during the Games.

A proud Jessica Ennis said: "I'm thrilled to be the first face that people will see arriving into the UK for the London 2012 Games. I hope it brings excitement to homecoming Brits, and reminds international athletes that we're ready and prepared. We have the most dedicated fans in the world, who will get behind us every step of the way to give us a home advantage."

As official airline partner of the London 2012 Olympic and Paralympic Games, the airline has supported over 1,500 UK sport athletes and their families from 28 Olympic and 20 Paralympic sports with flights to train and compete abroad. The airline is also the partner of the British Olympic Association, British Paralympic Association, UK Athletics, British Swimming, Disability Swimming, Diving, Synchro and Water Polo teams.

British Airways sponsorship manager, Luisa Fernandez, said: "Whether you're a Brit coming home, or an athlete arriving in for the London 2012 Games, this celebratory message reminds us all of the power of the home crowd and how important it is to get behind Team GB and ParalympicsGB."

During the Games, the airline will host 'Park Live presented by British Airways' at the Olympic Park for fans to come together and get behind our athletes. Already dubbed the 'Hoy Hill' of the Games, it offers a place for fans to go before or after watching an event, or as a destination in itself. The parkland area can accommodate up to 10,000 visitors at any given time and offers giant screens showing the live action, as well as a BA Stage for interviews.

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