Sunday, 17 June 2012

Scotland is ready to do business!

First Minister Alex Salmond
First Minister Alex Salmond
Scotland is ready to do business, First Minister Alex Salmond will tell business leaders in California this week.

The First Minister is off on a four-day visit to the US West Coast where he will target top companies as part of a new campaign to attract inward investment.

He has already written to the heads of leading companies identified by Scottish Development International as potential investors in the run up to the trade-mission visit.

In the letter, part of a wider SDI campaign to encourage some of the world’s most successful companies to consider setting up operations in Scotland, the First Minister highlights the benefits of choosing Scotland over any other nation.

The First Minister will be reinforcing the message that Scotland is ready to do business during his visit. He stresses in his letter that Scotland - with its highly-skilled workforce and a cost competitive business location - is a land of opportunity.

The First Minister said, "Scotland is already an economic success story and we make no apologies for going after new business at every opportunity. We perform better economically than everywhere else in the UK bar the south-east of England and that brings major business opportunities.

"Scottish Development International’s campaign is backed by a number of companies already investing in Scotland such as Pfizer and Amazon and the message is absolutely clear.

"Scotland is a land of major opportunity and it is open for business. We have a long and impressive track record in life sciences, sciences, technology and creative industries developing an environment where ingenuity and innovation can create jobs and wealth for Scotland.

"Even without our offshore oil and gas reserves, Scotland has the highest GDP in the UK outside London and the South-East.

"We have five universities in the world’s top 200, we rank first in the world in research productivity per unit of GDP and second in the world in research impact.

"Business operating costs for key functions can be almost a third lower here.

"This campaign will also send the message directly to the heart of US business community with print and online advertising running in the Wall Street Journal, San Francisco Business Times, New York Times and San Francisco Chronicle."

The campaign follows on from the First Minister writing directly to the CEOs of some of Britain’s biggest businesses to encourage investment in Scotland. This was backed with an advertising campaign directed at the FTSE 100 including messaging on the Reuters Digital Billboard at Canary Wharf where the campaign was seen by more than 600,000 people per week.

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