Monday, 2 July 2012

Dramatic rise in UK online ISA searches

Leading independent digital
 marketing agency Greenlight.
Online searches in the UK relating to ISAs have soared.

According to the latest quarterly report by digital marketing agency Greenlight, searches using just the term 'ISA rates' jumped a staggering 82 per cent.

Meanwhile, the search term 'savings accounts' took an 18 per cent dive.

The dramatic rise may indicate consumers shopping around for the most competitive rates and ISA offerings, says the agency in its report, Retail Banking Sector Report - Issue 12.

Greenlight's report profiled the most popular keywords consumers used when they went online in April to find mortgages, loans, credit and debit cards and bank accounts.

It found that the total number of searches for retail banking-related products during the month totalled 2.4 million, down from 2.5 million in January.

The number of searches pertaining to loans (792,741), mortgages (719,593) and credit and debit cards (298,535) saw a dip on January's level.

Bank account-related terms were the exception. Search volumes for the subsector totalled 592,926, up 14 per cent on January's 521,172 total. Searches pertaining to ISAs were the key contributor to this volume increase.

'ISA' was the most popular search term in the bank account subsector and was queried 57,400 times in April, up 16 per cent on January.

Although search volumes for the terms 'ISA rates', 'best ISA rates' and 'cash ISA' were far lower by comparison, they saw the highest increase since January - 82 per cent, 58 per cent and 28 per cent, respectively.

Interestingly, the second and third most queried search terms, 'cash ISAs' (46,600) and 'ISA savings' (45,100), did not feature in Greenlight's January top 10 bank account-related search terms.

Greenlight's report also ranked the 20 most visible sites for bank account keywords in natural search, in relation to the most popular search terms.

The league table reveals that three of the top five were comparison sites. MoneySavingExpert was the most visible, achieving a 79 per cent share of visibility. Halifax, the most visible high street bank, ranked third with a 48 per cent share of visibility.

Greenlight is a leading independent digital marketing agency, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

The agency is considered the premier thought leader in the sector, publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.

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