Sunday, 1 July 2012

UK construction workers missing out on £180 million of income tax refunds


RIFT radio ad campaign
RIFT first-ever radio ad campaign.
Construction workers in the UK could be missing out on £180 million of unclaimed income tax refunds every year.

Now a radio advertising campaign has been launched to help them claim what's rightfully theirs.

The radio-based campaign is being run by UK-based tax refund company RIFT and is a first for the company.

The 20 second "hostage" ad spots are aimed at construction workers who don't realise they can claim a tax refund from HMRC on travel expenses incurred during the course of their work.

RIFT managing director Jan Post said, "Our research shows that £180 million of annual tax refunds could be going unclaimed by workers in the UK construction industry as a whole. We are using the radio ad to raise awareness of the money owed to plumbers, ground workers, crane operators, carpenters, electricians and labourers."

Unlike self-employed workers who deduct travel expenses as part of their annual self-assessment tax returns, many of these construction workers are not claiming these expenses back. To raise awareness RIFT chose talkSPORT radio for the ads, which run until Sunday 8 July.

talkSPORT is airing RIFT ads on the Alan Brazil Breakfast Show programme; Drivetime featuring Darren Gough; and Weekend Matchday Live with Stan Collymore.

Jan Post explained, "We discovered that our target market are avid radio listeners. It seems that while our clients are driving to and from their construction sites, they are all listening to talkSPORT and so it was the natural place for us to advertise."

The radio spots are part of a campaign also to be seen on washroom panel posters and beermats in 400 pubs across the country.

Jan Post added, "We are pleased with the overall feedback on our latest campaign. We claimed £11 million back for construction workers last year. Let's hope these ads will get even more tax refunds back in the pockets of construction workers."

More information on tax refunds can be found at http://www.riftuk.com.

1 comment:

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